Why Use Pinterest to Build Engagement Around Your Brand

If you’ve ever used Pinterest, then you know how powerful its visual images can be. With so much content to peruse, it’s easy to find yourself sitting for hours pinning interesting articles, recipes, crafts and more. The platform simply lends itself well to certain types of material. The benefits it can offer your business go well beyond its emotional appeal to users. Take a look at these tried and true reasons to use Pinterest to build engagement around your brand if you want to see a significant increase in user interaction and sales.

Google-Friendly

Material found on Pinterest is high ranking when it comes to SEO. By taking care to name your boards with simple, straightforward titles the average user would type to find you and your offerings, you’re sure to see an increase in followers, who have the potential to become fans and loyal customers.

Sales Conversion Potential

Visual marketing is a powerful tool because well-delivered images appeal to the senses and the emotions. Pinterest has shown to be quite successful in sales conversion. If an individual is attracted enough to your content to spend a few minutes with it and actually pin it to their own boards, they’re more likely to actually act on making a purchase.

Maximize Exposure

Pinterest allows your pins to not only be seen by those who choose to follow you, but also to their followers. Your public boards can gain immense traction if they contain content that appeals to a wide variety of people. The type of pins that tend to take off can be rather eclectic or random, but taking time to create something that is both appealing to look at and informative to many will increase its chances of being pinned.

Social Influence

You’ll find that Pinterest is a very socially influential platform. Its users often form communities among like-minded individuals surrounding a hobby, lifestyle, product or any number of interests. These types of social connections, along with the mere emotional pull of visual material, can lead to immediately making a purchase or planning for a future buy.


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User Sharing

The fact that Pinterest activity is ruled primarily by users sharing the interesting things they find, brands actually have to invest little time in order to see some benefit. Of course, the more active and involved you are in maintaining your boards and sharing pins, the higher your return will be. However, the actual time and energy you need to spend on your Pinterest marketing is far less than that of other platforms that require constant monitoring and frequent addition of new material.

Social Media Integration

It’s easy to share your pins to other social media sites, even to your own beauty blog through embedding. You can tweet your pin, share it to Facebook or send it to another user through a message. This gives you a great deal of versatility and increases your reach with just a click of a button or two.

These are some of the most common and universal reasons to use Pinterest for your brand marketing. There are lots of other features and benefits that apply to various types of business, and new capabilities are often added. Give Pinterest a try and see what an impact it can have on your brand.


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Jodie Michelle
Beauty Biz Coach

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