How To Get Makeup Business Traffic Quickly

Disclosure: There are some affiliate links below, but these are all products I highly recommend. I won't put anything on this page that I haven't verified and/or personally used.


Whether you are first starting your makeup business, or have been at it for awhile, having a constant flow of makeup business traffic to your home makeup business is the lifeblood to your success. Here is my list of a few recommended ideas to get you started. They aren't new, but they are proven techniques that you can use right away.

1. Speaking to Groups

Speaking to a group of your target audience, such as people who like to buy makeup and skincare, leaves more of an impact on people than an in-person presentation. You show that you are the expert, and build know, like, and trust with customers. At each appearance, the most important thing that you can do is to collect your participants' e-mail addresses by offering something free (your free report, e-book, a GWP coupon, or e-zine subscription), which builds your list. The day after the event, send them a welcome and a reminder to visit your site to pick up their gift.

A few ideas to make a splash:

  • Video yourself speaking about a keyword specific subject - i.e How to make money with your women’s group makeup fundraiser
  • Load on You-Tube
  • Twitter it
  • Facebook
  • Meetup groups are also a great place to speak


2. Your Own E-zine

If you publish your own e-zine, you already have a list of prospects who are probably interested in what you have to say, and likely what you have to offer. Give them a reason to visit (or re-visit) your site, contact you with an order, or inquire about a makeup fundraiser by adding new content, giving away a free report or e-book, or offering a special subscriber-only promotion, such as a GWP on your products and services.

3. Postcard Mailings

One of the forgotten and overlooked tactics in today's marketing is the simple postcard. Postcards are a quick, easy, and a great way to generate leads and increase visitors to your site, and help book a consultation, home party, or fundraiser. Best of all, they're the perfect way to smash through the online clutter... by going offline!

4. Guest Blog

The most effective way to reach a bigger audience is by writing targeted guest posts for large websites in your field. Include a short bio at the end of each article with your professional title, especially for your guest posts. In other words, you want to let the readers know what you do. Look for websites in your target market. If you are building a local list of customers, such as women's groups or meet-ups, school newspapers, research and contact them, and ask if they are interested in showcasing your guest posts.

5. Host a Home, Office or Virtual Party

This is easy to put together and can increase sales, and land new customers faster than any other marketing technique. Quick tip: Make it a theme party and watch your sales soar from all of the fun that your guests will have.

6. Your E-mail Sig File

You may be familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Add a description of your business to your sig file that give us a reason to visit your site. Perhaps you're having a special sale now or you're having a GWP. Remember, e-mails get forwarded around all the time, so take advantage of this free exposure.

7. Online Forums and Discussion Groups

There are definitely faster traffic methods, but this one is still great if you're dealing with a hot topic. Identify popular forums and discussion groups that are related to your subject area and where prospects in your target market may be hanging out. Let your knowledge show through in your postings, and include a link to your Web site.

Forums-

  • Meetup
  • LinkedIn Discussion Groups- Join a Group and participate in the discussions.



Choose all of these methods, or start with just one and master the technique before you incorporate the next one. All it takes is just one method to Focus, Implement and Follow thru to get you on your way to success.


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Jodie Michelle


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