By now you know that Pinterest is likely a worthwhile marketing investment for your business. This social media site is stellar when it comes to traffic increase, brand engagement and sales conversions.
Just check your website’s analytic tool to see for yourself how many visitors are reaching your content by way of Pinterest. You’re sure to see a significant number, particularly if you’ve been investing time into your company’s presence there.
Another tool you should be using to monitor your campaign efforts is Pinterest’s own analytics. This resource is gold when it comes to providing marketing insights. Find out how to access Pinterest analytics for growth in traffic, loyalty and sales.
In order to use Pinterest analytics, you’ll first need to have a Pinterest for Business account. You’ve probably already set this up. However, if you haven’t, it’s easy and really is the preferred profile type for commerce use.
There are three steps to follow for set up. Just create an account, confirm your site and then add a “pin it” button to your website. The button gives you the ability to check out which content site visitors are pinning. Pinterest analytics provides a great deal of information regarding metrics that can guide your decision-making regarding your marketing efforts.
Marketing efforts are always improved when guided by solid data. Having information about your target audience demographics, their daily practices, online habits and similar information can allow you to make informed decisions regarding the ways you choose to spend your budget and time resources.
The information found in your Pinterest analytics dashboard is definitely an asset when it comes to making the best use of this platform. Here you’ll be able to see the past 30 days worth of your top clicks, repins, likes and pin impressions. In addition, your average number of daily viewers and impressions is available, along with the boards with the highest likes, repins and impressions.
You definitely want to use these metrics to your marketing advantage for brand growth.
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All of these numbers and stats can seem confusing at first. However, if you break it down, you’ll soon be able to see patterns that can be useful in determining your next move. It’s a good idea to start by taking a look at what’s currently working for you. Find your pins that have the highest number of likes and repins. What do they have in common? Take notes, listing anything that strikes you regarding commonalities of this content.
See if you notice common topic themes, post formats or other such characteristics that stand out. Then make a plan to begin testing future pins with these determined characteristics. After assessing what’s working, switch over to considering what could be improved upon. Evaluate pins with high engagement, but little follow through. These are your highly repinned content with few click-throughs.
Consider what you might do to entice users to click through to your website. Sometimes a simple call to action will do the trick. You may also be able to add coupon codes or other incentives. Conduct some testing to see what works.
As you can see, while immensely useful, the information provided through Pinterest analytics does require strategy and thought on your part in order to gain the optimal benefits from its use. However, with some practice and creativity, you can expect to see a great deal of growth based on your efforts.
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